On-the-go mobile users who are near you and who are searching for a product or service on Google at this very moment should find your business. But are they?
Are you visible in Google’s ‘Local Pack’ and expanded results?
Increased foot traffic, phone calls, or visits to your website should mean more customers for local business owners like you. That is why optimizing for local search results should be important.
Businesses listed in the Local Pack vary from the searcher’s location. If you are nearest to the searcher at the time of the search, then your business listing should appear there.
However, being closest to a potential customer searching isn’t a guarantee that you will come up in the search results. Your listing and your website must be optimized for local search.
Here are some of the important ranking factors that we can help you with based on a study by Moz:
Google My Business Listing Signals
Link Signals
On-page Signals
Citation Signals
Review Signals
Behavioral Signals
Personalization
Social Signals
Sounds too technical and challenging for you? No worries, ICU Marketing Associates is here to help you.
Contact us if you want your business to become more visible in the local search results and get more customers!
Johnny Murray
https://moz.com/local-search-ranking-factors