With the right strategies, digital marketing through content is one of the most reliable ways to reach your target market. As an online marketer or entrepreneur, it is part of your responsibilities to stay up-to-date with the latest content marketing news to stay ahead of the game.
According to a SearchEngineJournal.com (@sejournal) article, entitled “Five Types of Content that are Changing the Digital Marketing Game,” many relevant content trends have recently emerged. These trends have caused quite a stir in the digital marketing scene and are likely to become standards in the future. Listed below are some of the content types that you need to get into right now:
Live Streams, Podcasts, and Videos
Different forms of media have emerged and are becoming a staple in content marketing, with live streams, podcasts, and informative videos becoming increasingly popular with audiences and content marketers alike.
Such media offers a more immersive experience for users. For instance, videos and podcasts can be more detailed and are easily accessible through mobile devices. They also give users a break from the monotony of articles and blog posts. Live streams, on the other hand, offer more opportunities for real-time interaction with your target audience.
Infographics and Gifographics
Plenty of users appreciate content that is both compelling and informative (which helps explain the growing popularity of infographics and gifographics). Infographics combine images with vital information and gifographics are interactive infographics. These are highly shareable types of content, and can be distributed through social media (they’re also prone to go viral).
Blogs, Articles, and Newsletters
While it may seem like content marketing today is dominated by image-heavy elements, there is still room for traditional written content. The old ways still work with your standard blogs, articles, and newsletters. In fact, research shows that buyers consider text-based content to be the most useful at the early stages of the sales process. When done correctly, these are your best tools to reel in new customers.
Don’t be overwhelmed by the many different content types enumerated above. You can use them all to your advantage by finding the right balance. More useful content marketing tips are available at online marketing resources like ICU Marketplace.